Wellous is a health and wellness brand built around making healthy living easier and more accessible. The brief called for something light and energetic without losing the sense of care the brand stands for. We composed an audio logo that follows the rhythm of "Wellous, makes health easier" not by saying it, but by letting the melody carry its timing. Layered vocal humming sits beneath the surface, giving the logo a human warmth, while recorded claps bring in a sense of energy and vitality.
Wellous is a health and wellness brand built around making healthy living easier and more accessible. The brief called for something light and energetic without losing the sense of care the brand stands for. We composed an audio logo that follows the rhythm of "Wellous, makes health easier" not by saying it, but by letting the melody carry its timing. Layered vocal humming sits beneath the surface, giving the logo a human warmth, while recorded claps bring in a sense of energy and vitality.
As part of the Wellous sonic logo project, we also created an app notification variation based on the melody notes of the sonic logo, as well as providing logo animation for the completed sonic logo.
