When Spritzer approached us to create their first sonic logo, we knew we would have the opportunity to build something special. Together with the Spritzer team, we've captured the essence of the brand in sound, making them one of the few water brands globally to have a distinct audio identity.
When Spritzer approached us to create their first sonic logo, we knew we would have the opportunity to build something special. Together with the Spritzer team, we've captured the essence of the brand in sound, making them one of the few water brands globally to have a distinct audio identity.
Joy in the creative process
Joy was a crucial element of Spritzer's new brand image. And what better way to express joy than to actually have fun creating the sound?
We experimented various ways to use Spritzer bottles & water to create unique tones, subtly incorporating them into the sonic logo and channeling the ethos of "Flow with Joy" throughout the process.
