Samtai YAMCH'A is a halal dim sum and Malaysian food chain built around a simple idea - a place to relax, eat well, and yumcha. As the brand expanded across the Klang Valley, they needed a sound to match. We built a brand theme that captures that warmth, wrote it to work in-store, and then took it further.
Samtai YAMCH'A is a halal dim sum and Malaysian food chain built around a simple idea - a place to relax, eat well, and yumcha. As the brand expanded across the Klang Valley, they needed a sound to match. We built a brand theme that captures that warmth, wrote it to work in-store, and then took it further.
We weren't just the music this time.
For their retail expo campaign, Sonic Lobby took on the role of creative agency. We directed the campaign video featuring local influencer Rahim, overseeing the full production from concept to shoot alongside our video partner. We also managed photography for in-store usage, ensuring the visual direction stayed consistent throughout.
