Project

Brand Theme & Video

Client

Rich Kopitiam

Rich Kopitiam - A Brand Theme & Video

A sound as Malaysian as the food.

Rich Kopitiam is a growing restaurant chain built around the warmth, heritage, and cultural mix of the Malaysian kopitiam experience. As the brand expanded, it was time the music caught up.

Rich Kopitiam is a growing restaurant chain built around the warmth, heritage, and cultural mix of the Malaysian kopitiam experience. As the brand expanded, it was time the music caught up.

More than a theme song.

Rather than an instrumental-only track, we built a full song with lyrics that felt warm, proud, and unmistakably Malaysian. To reflect the heritage of the kopitiam, we wove in Sape, Kompang, Kulingtang, Pipa, Guzheng, Tabla, Harmonium, and other cultural instruments alongside a modern band ensemble. The result is a track that feels timeless, cultural, and entirely Rich Kopitiam. We also curated a custom in-store playlist for Rich Kopitiam, blending acoustic music that subtly shifts in energy and builds naturally toward the brand theme as customers dine.