When we first sat down with Needle's CEO Kiyan, little did we expect to end up talking about hip hop and neo-soul for 3 hours. Though different in aesthetic and appearance, there was something "hip hop" that found its way into the core of Needle, and this is where we began exploring their sound.
When we first sat down with Needle's CEO Kiyan, little did we expect to end up talking about hip hop and neo-soul for 3 hours. Though different in aesthetic and appearance, there was something "hip hop" that found its way into the core of Needle, and this is where we began exploring their sound.
A secret quadruple entendre built into the sound
After taking a look into ai-related software and their sonic logos, it was clear that Needle shouldn't sound like every other tech company. A few keywords rang through the in our initial discussion; empowerment, confidence, and uplifting.
We finally created a sonic logo that stands out from the rest; both confident and empowering with its use of hip hop drums and bold instrumentation while having an inspiring rise in the chord progression. From there we crafted a variety of UI/UX sounds build around the sonic logo's melody and tone.
