For the Malaysia Retail Chain Association (MRCA), we were tasked with creating an audio logo that encompassed both the professionalism and forward thinking nature of MRCA. A variation was also made for the MRCA Women division to ensure sonic consistency within the organization.
For the Malaysia Retail Chain Association (MRCA), we were tasked with creating an audio logo that encompassed both the professionalism and forward thinking nature of MRCA. A variation was also made for the MRCA Women division to ensure sonic consistency within the organization.
Confidence and innovation in motion
With an uplifting melody and blend of both natural and technological sounds, we create an audio logo that reflects MRCA's values and mission, while avoiding any audio bias towards a particular retail chain sector and ensuring a neutral and sophisticated sound.
For the MRCA Women division, we used the same melody line, but ensured that it wouldn't feel less powerful than the original, to better showcase the power of women in the retail industry.
