Comforting dreaminess meets the innovative nature of AI for Kola
To help the launch of their new brand, we worked closely with the team at Kola to create a sonic logo that reflected the core identity of their brand and product. After an initial consultation session (and understanding their product by lots of lying down in bed!), we took a look at how to symbolize different approaches to sound in music. To represent the warm comfort of a bed, we first began testing with instrument sounds like grand pianos and acoustic guitars. However, it quickly became apparent that these sounds would make it difficult to connect the brand's innovative AI concepts into the audio logo.
To help the launch of their new brand, we worked closely with the team at Kola to create a sonic logo that reflected the core identity of their brand and product. After an initial consultation session (and understanding their product by lots of lying down in bed!), we took a look at how to symbolize different approaches to sound in music. To represent the warm comfort of a bed, we first began testing with instrument sounds like grand pianos and acoustic guitars. However, it quickly became apparent that these sounds would make it difficult to connect the brand's innovative AI concepts into the audio logo.
After going through multiple revision stages with Kola, by mixing a blend of warm digital sounds and a clear melody line, we were able to create an audio logo that feels both warm and technological yet familiar at the same time.
For the animated logo, we worked closely with our partner to create a story-like progression of Kola's lovable koala jumping into a comfortable sleep, synced perfectly to their new sonic logo.
