Music & sound that grows with the brand.
Focus Point came to Sonic Lobby at a pivotal moment — their 35th anniversary. What started as music for a milestone corporate video became the foundation of a complete sonic identity. Since then, we have worked together with Focus Point to strategize unique approaches to music and sound.
Focus Point came to Sonic Lobby at a pivotal moment — their 35th anniversary. What started as music for a milestone corporate video became the foundation of a complete sonic identity. Since then, we have worked together with Focus Point to strategize unique approaches to music and sound.
It started with a melody and a few lines of lyrics. From there, we built an entire musical world reimagined across every CNY campaign, every format, every season.
Over two years, Focus Point has commissioned a dedicated theme for each campaign season - CNY in Mandarin, Hari Raya in Bahasa Malaysia, and a Year End Sale theme voiced across English, BM, and Mandarin. Each theme is built to stretch: from full campaign films to radio ads and social media cutdowns, with 8 CNY videos and 10 Raya videos produced to date. Different sounds for different seasons, each one unmistakably Focus Point.
