The team at Hap & Pi initially reached out to us for suggestions on how to utilize a jingle for their up and coming froyo brand. With it's lovable characters (named Hap and Pi!) and retro charm, it was important that the music would not only reflect their visual aesthetic and personas, but also could be utilized as background music for social media marketing.

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Lyrics were written according to the toppings that would be available in-store, with a focus on repetition of the brand name to create a earworm that would leave lasting impressions on customers. Their tagline "Every Spoonful is A Smile" was used as the transitioning moment in the song from the more descriptive verse into the energetic chant-like chorus, and ensured that this phrase would stand out in the music.

To emulate the playful nature of the Hap & Pi characters, we had a youthful female and male vocal sing in unison creating a warm and inviting atmosphere, welcoming everyone to enjoy a delicious cup of Hap & Pi froyo!